Digital Memory and Cultural Identity: How Social Media Shapes Collective Narratives in South Asia

This research article examines the complex interplay between social media platforms, digital memory formation, and cultural identity construction across South Asia. Through analysis of regional case studies and digital ethnography, we investigate how social media functions as both an archive and a battleground for collective memory. The study reveals how algorithmic biases, state control mechanisms, and grassroots memory practices converge to shape contemporary understandings of cultural heritage and identity in this diverse region, with significant implications for social cohesion and political discourse.