Strategic Finance and Economics Insights
An Open access peer reviewed international Journal.
Publication Frequency- Bimonthly
Publisher Name-APEC Publisher.
ISSN Online- 3104-6827
Country of origin-South Africa
Language- English
Navigating AI-Induced Workforce Restructuring: Strategic HRM Responses in Southeast Asian MSMEs
Keywords
Abstract
Southeast Asian Micro, Small, and Medium Enterprises (MSMEs) face unprecedented workforce disruption as AI adoption necessitates role restructuring across 53% of positions (World Bank, 2024). This multi-country study identifies strategic HRM frameworks enabling sustainable transitions in Thailand, Indonesia, Vietnam, and the Philippines. Analysis of 289 MSMEs reveals that enterprises implementing capability redeployment ecosystems reduce involuntary separations by 68% while accelerating productivity recovery by 7.3 months (Santoso & Rahman, 2024). The research proposes a 3R Adaptive Framework (Reskill, Redesign, Recontract) integrating cultural contextualization to navigate AI-driven labor market reconfiguration.